How-To
May 202610 min read

How to Audit Your AI Content (12-Point Diagnostic Checklist)

A diagnostic checklist for testing whether your AI-generated content actually sounds like you. Twelve specific checks covering voice match, default vocabulary, structural sameness and the seven generic-AI failure modes. Run it on any draft before publishing.

Run this 12-point audit on any AI-generated draft before publishing. Score above 80%: ship. 60-80%: edit specific sections. Below 60%: rebuild the voice prompt before generating more drafts. Takes 10-15 minutes per draft. The audit catches the failures that make AI content recognisable as AI: default vocabulary, hedging, structural sameness, and absent point of view.

Why an audit matters more than another draft

The standard mistake when AI content sounds wrong is to regenerate. New prompt, same model, same voice prompt. The output drifts in different directions but rarely improves systematically. The reason: regeneration treats the symptom (this draft is off) and not the cause (the voice prompt is too vague, or the task prompt is asking for the wrong shape).

The audit reverses the diagnosis. Instead of judging "is this draft good", it asks "which specific failure modes is this draft showing". The failures are diagnostic. They tell you what to fix in the voice prompt, not just in the draft.

The seven causes of generic AI content (covered in AI content that doesn't sound like AI) provide the framework. The 12 checks below operationalise it.

How to use the checklist

Take three drafts the AI has produced this week. Score each draft against the 12 checks. Each check is pass or fail. The total out of 12 is the audit score.

Three drafts, not one. Single drafts hide patterns that only show up in repetition. If all three drafts open with the same hook structure, that is structural sameness even if each individual hook reads fine.

Section 1 · Voice match (4 checks)

Check 1

Voice essence match

Read the voice prompt's voice essence section. Then read the draft. Does the draft feel like it was written by the person described? Not "is it grammatical" or "is it on topic". Does the personality match.

Pass: A reader who knows your writing would identify the draft as yours. Fail: The draft could be by anyone in your category.

Check 2

Sentence length variation

Check sentence length distribution. Voice prompts that work specify a range (e.g. 4-22 words, average 11). Drafts that are within range and varied pass. Drafts where every sentence is the same length fail, even if the average is right.

Pass: At least three sentences under 8 words and at least one over 18 words in a 200-word draft. Fail: Sentences cluster around the average with no deliberate variation.

Check 3

Signature moves present

Pick one of your signature moves (callback structures, recurring metaphors, contrarian setups). Does it show up in the draft? Not all of them, every time. But at least one in every long-form draft. None at all is a fail.

Pass: At least one signature move is recognisable in the draft. Fail: The draft contains zero signature moves across all 3 checked drafts.

Check 4

Tone matches the context

Voice shifts by context. A LinkedIn post is not a sales page is not a friend email. Does the draft's tone match its intended context? A tonally formal LinkedIn post when the writer is naturally direct fails this check.

Pass: The tone matches the tone-by-context row in the voice prompt. Fail: The draft sounds like a different context (corporate when the writer is casual, etc).

Section 2 · Default vocabulary and structure (4 checks)

Check 5

No banned words

Run a search across the draft for the banned word list in the voice prompt. Default AI vocabulary (leverage, cutting-edge, thought leader, in this fast-paced world, unlock, navigate, streamline, robust, seamlessly) should not appear. Personal banned words (whatever is in the voice prompt) should not appear either.

Pass: Zero banned words in the draft. Fail: One or more banned words appear.

Check 6

No default opener patterns

Check the first sentence of each draft. Do they all open with similar patterns ("Let me tell you about...", "Here's the truth about...", "I've been thinking about...")? Default openers are a structural sameness flag.

Pass: Each of the 3 checked drafts opens with a different structural pattern. Fail: Two or more drafts open with the same template.

Check 7

Concrete details, not abstract nouns

Scan for vague terms: "businesses", "professionals", "many people", "various challenges". Replace with specific details where possible. The draft should name actual scenarios, numbers, or examples — not categories.

Pass: At least 3 concrete details (number, named scenario, specific quote) per 200-word draft. Fail: The draft is dominated by abstractions.

Check 8

No structural sameness across drafts

Compare the three drafts as a set. Same opening rhythm? Same body structure (intro, three points, takeaway)? Same closing pattern? If structure is shared across drafts, the AI is defaulting to a template even when the topics differ.

Pass: The three drafts use distinctly different structures. Fail: Two or three drafts share the same skeleton.

Section 3 · Point of view and finish (4 checks)

Check 9

Clear point of view

Does the draft commit to a position? Or does it hedge with "it depends", "many believe", "some argue"? AI defaults to hedging because hedging is statistically safer. A voice prompt that does its job overrides the default.

Pass: The reader knows where the writer stands by the second paragraph. Fail: The draft balances multiple sides without committing.

Check 10

Hedging language only where uncertainty is real

"May", "could", "in some cases", "potentially". Allowed when the uncertainty is real and specified. Not allowed as a default register. If half the sentences hedge, the writer's authority is being eroded by the AI's defaults.

Pass: Hedging language appears fewer than 3 times in a 200-word draft, and only where uncertainty is genuine. Fail: Hedging is the dominant register.

Check 11

Closing line earns its place

The closing line is one of the highest-leverage spots in any post. Does it provoke, reframe, or commit? Or does it default to "Let me know your thoughts" or "What do you think"? Generic closes signal generic content.

Pass: The closing line is specific, provocative, or earns the post's argument. Fail: The closing line is a generic engagement bait.

Check 12

Reader knows what to do (or not do) next

Even posts without explicit CTAs implicitly direct the reader. The draft should leave the reader with one specific takeaway, action, or shift in thinking. Not three. Not zero. One.

Pass: A reader could state the one takeaway in a sentence. Fail: The draft has multiple competing takeaways or none.

Scoring and what to do with the result

Score interpretation

10-12 / 12 (above 80%): ship. The voice prompt is doing its job. Edit any specific failures, then publish.

7-9 / 12 (60-80%): edit, don't regenerate. The spine is right. Specific sections need attention. Identify which checks failed and edit the draft directly. Regenerating from the same voice prompt rarely improves output.

Below 7 / 12 (under 60%): rebuild the voice prompt. Systemic failure. The voice prompt is too vague or too narrow. Don't generate more drafts until the prompt is tightened. How to build a voice prompt covers reconstruction; how to reverse engineer your own voice covers discovery if the issue is upstream of construction.

Mapping failures back to voice prompt sections

The audit is only useful if failures inform iteration. The mapping:

Treat the audit as feedback for the voice prompt, not just for the draft. Otherwise the same failures recur every week.

The audit you can run inside ChatGPT

Once you have the 12 checks, you can ask ChatGPT or Claude to run the audit on its own output. Use Prompt 17 from best ChatGPT prompts for LinkedIn or build your own:

"Here is a draft. Audit it against the voice prompt above using these 12 checks: [paste checklist]. Report which checks pass, which fail, and one specific edit per failure that would lift the draft. Be honest. Generic praise is useless."

AI catches the surface checks (banned words, sentence length, hedging count) reliably. It misses the harder ones (structural sameness across drafts, point of view commitment, signature moves) because each draft is judged in isolation. Use AI for the first six. Run the last six yourself.

How often to audit

Three rhythms work:

Related reading

A voice prompt that scores above 80% on first draft

The DFY Voice System builds and stress-tests a voice prompt against the same 12-point audit before delivery. Most builds ship at 80-90% match on first-draft output. £497 founder pricing. The Voice Build methodology, applied to your existing writing.

See The Voice Build

Frequently Asked Questions

How do I know if my AI content sounds generic?

Three quick signals: default vocabulary appearing, drafts that sound interchangeable, and hedging instead of point-of-view. Anything more rigorous needs the 12-point audit.

How long does the audit take?

10-15 minutes per draft once you know the checklist. First time is 30 minutes; after three runs you can score in under five.

What score is good enough to ship?

Above 80%. 60-80% means edit specific sections. Below 60% means rebuild the voice prompt before generating more drafts.

Should the AI audit its own output?

Yes for the surface checks (banned words, hedging counts). No for the pattern checks (structural sameness across drafts) — those need human eyes.

Can I automate the audit?

Partially. Mechanical checks automate. Judgement-heavy checks need a human. Most teams run a hybrid.

What if my AI content fails the audit?

Specific failures: edit. Systemic failures: tighten the voice prompt. Don't keep regenerating from a vague prompt.