For founders launching, rebranding, or pivoting. We run a 90-minute positioning interview, build your voice profile, deliver a brand guide, and ship 5 launch posts plus a custom GPT. So the first month of posting isn't a blank page.
Built for you by Syxo
You're building something. The idea is clear in your head. You know who you help. You know what's different. But the moment you open LinkedIn to post, it all collapses into "what do I say that won't sound generic?"
So you don't post. Or you post something hedged and bland and wonder why nobody engaged. Or you rewrite your LinkedIn bio for the fourth time this month instead of shipping the post.
The gap isn't that you don't know the answers. The gap is that positioning, voice, and first content are three simultaneous problems, and solving them one at a time is what eats months.
One week. One interview. One intake day. Three working days of build. On Friday you have: a positioning framework that fits, a voice profile based on how you actually speak (not how coaching-LinkedIn tells you to write), a brand guide you can hand anyone, a custom GPT trained on your voice, and 5 launch posts already written so Monday isn't a blank page.
Six main deliverables that produce your positioning, voice, and first content. Ten bonus assets that turn the brand foundation into a launch system you can run for months. No subscription, no lock-in, no recurring fee.
Recorded. Structured around 15 questions that pull out your target customer, differentiator, and transformation, before you realise you already had the answers. The recording becomes voice training data.
Target customer, situation, pain, differentiator, transformation statement, onliness statement, proof points roadmap. 6 to 8 page PDF.
Built from the interview transcript plus any adjacent materials. Sentence length rules, signature moves, tone matrix, banned words. Plus a 500 to 800 word voice prompt ready to paste into ChatGPT or Claude.
Positioning plus voice plus tone matrix on a single reference sheet. Hand to any freelancer, VA, or content agency and they write on-brand immediately.
Generated from the voice prompt. Structured as a first-week launch sequence. Day-by-day suggested order so you have a ready-to-post week one.
Ranked, with notes on trade-offs. Use them on your website, LinkedIn bio, or launch announcement.
A fully built custom GPT trained on your voice. Share with your team. Use it anywhere. No prompt pasting required. At most agencies this would be the entire deliverable.
Your voice adapted for website, LinkedIn, email, and ad contexts. One voice, four calibrated registers.
5 competitors deconstructed. Positioning gaps surfaced. Where you can own territory they cannot.
One prompt outputs 30 posts across 5 themes in your voice. Runs in under 10 minutes.
Step-by-step. A 2-hour session produces 30 days of content. Used by Syxo to run Syxo itself.
Top 3 personas. JTBD, objections, triggers, language. So every piece of content is aimed at someone specific.
Free revisions to the positioning doc within 30 days of delivery. Because positioning shifts as you launch.
100+ LinkedIn hooks calibrated to your voice and positioning. Ready to open any post.
Direct line to our team for 30 days after delivery. Replies inside 24 hours.
Day-by-day plan for your first week of posting. Which launch post runs which day, which networks to cross-post to.
Why so much below total value? The positioning interview is manual but the supporting assets are Claude-automated, so the marginal cost of stacking every asset is near zero. We pass the saving to you. Founder pricing closes once 3 buyers confirm.
| Option | Cost | What you own after | Time to launch-ready |
|---|---|---|---|
| Brand strategist | $5,000 to $25,000 one-off | 50-slide deck. No voice prompt. No GPT. No posts. | 4 to 8 weeks |
| Fractional CMO (3 months) | $9,000 to $30,000 | Strategy sessions. No shippable artefacts. | 8 to 12 weeks |
| DIY brand workshop | $500 to $2,000 | Frameworks. Worksheets. You do all the work. | 2 to 6 weeks of your time |
| Hiring a brand consultant | $3,000 to $10,000 one-off | Positioning doc. No launch content. No voice prompt. | 3 to 6 weeks |
| Pressmaster Pro (DIY AI platform) | $59/mo ($708/year) | Subscription access. You build the positioning yourself inside the tool. | Instant access, weeks of setup to produce anything launch-ready |
| The Brand Build (founder pricing) | $997 one-time (reg. $1,997) | All 16 assets. Forever. Custom GPT included. | 5 working days |
Rough math. A brand strategist quote runs 3x to 15x higher and produces a deck, not shippable content. Pressmaster is cheaper monthly but you still build everything yourself. The Brand Build hands you the positioning PLUS voice PLUS first 5 posts PLUS a custom GPT ready to generate more. Launch-ready in a week. Yours forever.
Day 0 or 1. 90-minute recorded call. Structured questions pull out target, pain, differentiator, and the way you actually talk about the problem.
Days 2 to 4. Positioning drafted. Voice profile calibrated. Brand guide rendered. 5 launch posts generated and reviewed. Taglines shortlisted. Custom GPT built.
Day 5. Full pack delivered. Loom walkthrough sent. 48 hours to flag anything off. We revise. Final ships. Everything's yours.
After delivery and the 48-hour revision window, if the positioning framework doesn't give you something you can point at and say "that's us", or the voice still doesn't sound like you, we refund every penny and you keep every asset. The positioning doc, voice prompt, custom GPT, brand guide, launch posts, competitor map, audience personas. All of it. No clawback. No clauses.
We're confident enough in the interview format to eat the cost of being wrong.
One-time payment. No subscription. One interview does most of the work.
48-hour revision included. Full refund if positioning or voice off, and you keep everything. Delivered in 5 working days.
Sixteen assets with a total value of $8,240. Six main deliverables (90-minute positioning interview, full positioning framework, voice profile plus prompt, one-page brand guide, 5 launch posts, 5 tagline candidates) plus 10 bonuses including a custom GPT, brand messaging tree across 4 channel voices, competitor positioning map, audience personas, 30-day content generator, batching workflow, 30-day positioning tweaks, engagement hook library, 30 days email support, and launch week content plan. Standard price $1,997. Founder pricing $997 for the first 3 buyers.
The first 3 buyers are founder clients. They pay $997 instead of the $1,997 standard in exchange for a written testimonial and permission to publish the build as a named case study once delivered. Once 3 slots fill, pricing returns to $1,997.
Yes. The Brand Build is designed for people with little or no existing content. The 90-minute positioning interview is the core input. Supplement with whatever exists: podcast episodes, old website copy, previous roles on LinkedIn, even voice notes. The voice profile is built from the interview first.
A working name is enough. Logos and visual identity are not part of this service. If positioning changes during the build (it sometimes does), we finalise the name after. Logo work is cheap elsewhere once positioning is set.
You could. Most founders don't. The value is: you get the positioning, voice, brand guide, 5 launch posts, and a custom GPT as concrete shippable artefacts, not a blank worksheet. The interview format pulls out answers faster than self-reflection.
It happens. Minor tweaks within 30 days of delivery are included free as one of the bonuses. Material pivots typically mean a fresh Brand Build at half price.
The Brand Build gives you the positioning, voice, 5 launch posts, and the custom GPT. The act of posting, building audience, and selling is yours. For ongoing content support after launch, add the Content Engine retainer ($1,997 per month) once you have rhythm.
Brand strategists produce decks. This produces shippable artefacts: voice prompt, custom GPT, brand guide, 5 posts, competitor positioning map, audience personas. One round of revisions. One week turnaround. $997 at founder pricing. If you need pricing architecture, GTM strategy, or org design, hire the strategist.
Book a free 20-minute call. Tell us what you're building. We'll tell you honestly if The Brand Build is the right offer for your stage.
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