For founders launching, rebranding, or pivoting. A 20-minute interview kicks it off. By Friday week two: full positioning, voice prompt, custom GPT, 53 ready-to-publish pieces (LinkedIn, X, Instagram, newsletter), hero copy, lead magnet concept, plus 35 supporting assets. Yours forever, no subscription.
Built for you by Syxo
You're building something. The idea is clear in your head. You know who you help. You know what's different. But the moment you open LinkedIn to post, it all collapses into "what do I say that won't sound generic?"
So you don't post. Or you post something hedged and bland and wonder why nobody engaged. Or you rewrite your LinkedIn bio for the fourth time this month instead of shipping the post.
The gap isn't that you don't know the answers. The gap is that positioning, voice, and first content are three simultaneous problems, and solving them one at a time is what eats months.
Seven working days. One 20-minute interview. By the end you have positioning that fits, a voice profile based on how you actually speak (not how coaching-LinkedIn tells you to write), a custom GPT trained on your voice, hero copy and an about page draft, 53 ready-to-publish pieces, plus a lead magnet concept and email welcome sequence so the launch isn't a one-week event.
Seven tracks. Each track solves a real problem you would otherwise hand to a different vendor (positioning consultant, brand strategist, copywriter, content agency, web designer). Foundation, research and strategy, launch content, brand assets, profile suite, systems and the long-game assets that turn the launch into a system. No subscription, no lock-in, no recurring fee.
Recorded. Structured questions pull out target customer, situation, differentiator and transformation in under half an hour. The recording becomes voice training data.
Target customer, situation, pain, differentiator, transformation, onliness statement, proof points roadmap. Multiple positioning angles tested. 6 to 8 page PDF.
Built from the interview plus any adjacent materials. Sentence length rules, signature moves, tone matrix, banned words. Plus a 500 to 800 word voice prompt ready to paste anywhere.
Fully built custom GPT trained on your voice. Knowledge files included. Share with your team. Use it anywhere. No prompt pasting required.
Positioning + voice + tone matrix on a single reference sheet. Hand to any freelancer, VA or agency and they're on-brand in 5 minutes.
Your voice adapted for website, LinkedIn, email and ad contexts. One voice, four calibrated registers.
How your ICP actually talks. Pulled from Reddit, communities, competitor comments. So your launch content sounds like the conversation already happening in their head.
Validated pain points in your space, with verbatim quotes and source citations. The single research artefact every future piece of copy points back to.
5 competitors fully deconstructed: positioning, voice, content patterns, white space they're missing. Where you can own territory they cannot.
JTBD, objections, triggers, language patterns. So every piece of content is aimed at a specific person, not "the audience".
Keyword research across your space. Search volumes, content gaps, semantic clusters. Every launch post mapped to a cluster, not pulled from thin air.
What's worked for similar founders launching in your space. Hook archetypes, post lengths, content types that got traction. Scaled into "do more of X" rules.
Sequenced as a 30-day launch arc. Each post mapped to a topic cluster, hook archetype and tone-matrix context. Voice-locked, anti-pattern checked.
Sharper, shorter, more contrarian. X-voice variant applied. Some original, some repurposed from your LinkedIn batch.
Warmer, more visual-context register. Captions ready, you supply the visuals (Visual Identity Starter helps).
Welcome broadcast plus first 2 follow-ups. Longer, more reflective register. Drops into ConvertKit, Beehiiv or wherever you launch.
Across 7 archetypes (contrarian, personal specific, quantified curiosity, reframe, confession, pattern call-out, question). Voice-calibrated. Seeds every future post.
6-format repurposing set (LI to X tweet, X thread, IG carousel, newsletter, blog, YouTube short) plus the 2-hour weekly batching workflow Syxo uses to run Syxo.
For your homepage. Different angle each (founder-led, problem-led, outcome-led, contrarian, identity-led). Pick the one that lands, ship it.
Full draft of your about page. Founder story, why you're building this, who it's for. Voice-locked. Edit and ship.
Ranked with trade-off notes. For your website, bio, launch announcement, ad copy. Use what fits, save the rest.
Colour palette, typography pairing, 3 Canva post templates with your voice baked into the layout. Logo work elsewhere; this is the visual system to start with.
Sub-prompts for LinkedIn, X, Instagram, newsletter. Each calibrated against existing samples where available. Stops your voice flattening across channels.
3 headline options, full 6-block About section (hook, problem expanded, solution positioning, proof, who you're not for, CTA), Featured section plan. Conversion-aware. Voice-locked.
X bio, Instagram bio, email signature, 50-word author bio, 150-word author bio. Every place your name appears, voice-locked.
Paste any draft. Get back a flag list ("you used 'unlock', 14 sentences over 18 words, closing reads off-voice"). Stops drift before it ships.
30 specific accounts curated for you to comment on weekly. Adjacent audiences, not direct competitors. Hand-picked, not algorithmic.
Generator with 4 reply types (supporter, challenger, curious, distributor). Turns commenting from admin into your cheapest audience-growth lever.
The opt-in offer that captures your audience as it builds. Concept, headline options, content outline, bridge to your first paid offer.
For when you turn the list on. Hooks subscribers, builds trust, sets up your first paid offer. Voice-locked. Drops into any ESP.
Home page hero plus about page draft, structured for conversion. Not a final website — but enough copy to ship a launch page in a day.
Free revisions to the positioning doc within 30 days of delivery. Because positioning shifts as you launch and audience reacts.
Step-by-step doc you run yourself at day 60 using your first 20 launch posts. Refines voice, updates positioning if needed, ships v2.
Single doc that gets your first content hire up to speed in 30 minutes. Voice prompt, sample bank, do/don't matrix, approval workflow.
Private URL on syxoai.com indexing all 38 assets. Navigate, copy, reference for as long as you use the system. Your single source of truth, forever.
Annotated guide through every asset. How to use, when to use, common pitfalls. So the pack arrives with context, not as a folder of files.
One round of regeneration covered in the price. After delivery, 30 days of direct email support for any tuning, drift or follow-up question.
Why so far below total value? The 20-minute interview is the only manual input. Everything else runs through Claude with our voice and positioning frameworks layered on top, so the marginal cost of stacking every asset is near zero. We pass the saving on. Founder pricing closes once 3 buyers confirm.
| Option | Cost | What you own after | Time to launch-ready |
|---|---|---|---|
| Brand strategist | $5,000 to $25,000 one-off | 50-slide deck. No voice prompt. No GPT. No posts. | 4 to 8 weeks |
| Fractional CMO (3 months) | $9,000 to $30,000 | Strategy sessions. No shippable artefacts. | 8 to 12 weeks |
| DIY brand workshop | $500 to $2,000 | Frameworks. Worksheets. You do all the work. | 2 to 6 weeks of your time |
| Hiring a brand consultant | $3,000 to $10,000 one-off | Positioning doc. No launch content. No voice prompt. | 3 to 6 weeks |
| Pressmaster Pro (DIY AI platform) | $59/mo ($708/year) | Subscription access. You build the positioning yourself inside the tool. | Instant access, weeks of setup to produce anything launch-ready |
| The Brand Build (founder pricing) | $997 one-time (reg. $1,997) | 38 assets + 53 launch pieces + custom GPT + visual identity starter + lead magnet concept. Forever. | 7 working days |
Rough math. A brand strategist quote runs 5x to 25x higher and produces a deck, not shippable content. Pressmaster is cheaper monthly but you still build everything yourself. The Brand Build hands you positioning PLUS voice PLUS 53 ready-to-publish pieces PLUS hero copy PLUS a custom GPT PLUS a lead magnet concept ready to capture audience. Launch-ready in 7 days. Yours forever.
Day 0. 20-minute recorded call. Structured questions pull out target, pain, differentiator and the way you actually talk about the problem. That's your only time commitment.
Days 1 to 2. Customer voice mining. Pain point compendium. Competitive landscape audit. Topic universe map. Engagement pattern analysis.
Days 3 to 5. Positioning, voice profile, custom GPT. 30 launch posts plus 23 cross-platform pieces. Hero copy, about page, taglines, visual identity starter, lead magnet concept, welcome sequence.
Days 6 to 7. Profiles, systems, long-game assets. Private hosted handoff page. Written walkthrough. 48-hour revision window opens. 30 days of email support starts.
After delivery and the 48-hour revision window, if the positioning framework doesn't give you something you can point at and say "that's us", or the voice still doesn't sound like you, we refund every penny and you keep every asset. The positioning doc, voice prompt, custom GPT, brand guide, launch posts, competitor map, audience personas. All of it. No clawback. No clauses.
We're confident enough in the interview format to eat the cost of being wrong.
One-time payment. No subscription. One interview does most of the work.
48-hour revision included. Full refund if positioning or voice off, and you keep everything. Delivered in 7 working days.
Thirty-eight assets with a stacked value of $15,180, plus 53 ready-to-publish pieces. Foundation (20-min positioning interview, full positioning framework, voice profile + prompt, custom GPT, brand guide, brand messaging tree). Research (customer voice research, pain point compendium, competitive landscape, 3 personas, topic universe map, engagement pattern map). Launch content (30 LinkedIn posts, 15 X posts, 5 IG captions, 3 newsletter issues, 50-hook library, repurposing prompts, batching workflow). Brand assets (5 hero copy variants, about page draft, 10+ taglines/CTAs, visual identity starter, voice variants × 4). Profile suite (LinkedIn rewrite + X bio + IG bio + email signature + author bios). Systems (voice violation detector, comment opportunity list, comment reply prompt). Long game (lead magnet concept + outline, email welcome sequence, sales asset starter, 30-day positioning tweaks, 60-day recalibration playbook, VA onboarding doc). Plus a private hosted handoff page, written walkthrough, 48-hour revisions and 30 days email support. Standard price $1,997. Founder pricing $997 for the first 3 buyers.
Seven working days from the 20-minute interview. Days 1-2 are research (customer voice, pain points, competitive landscape, topic mapping). Days 3-5 are build (positioning, voice, 53 launch pieces, hero copy, brand assets). Days 6-7 are profiles, systems, long-game assets and handoff. The 48-hour revision window opens on delivery.
The first 3 buyers are founder clients. They pay $997 instead of the $1,997 standard in exchange for a written testimonial and permission to publish the build as a named case study once delivered. Once 3 slots fill, pricing returns to $1,997.
Yes. The Brand Build is designed for people with little or no existing content. The 20-minute positioning interview is the core input. Supplement with whatever exists: podcast episodes, old website copy, previous roles on LinkedIn, even voice notes. The voice profile is built from the interview first.
A working name is enough. Logos and visual identity are not part of this service. If positioning changes during the build (it sometimes does), we finalise the name after. Logo work is cheap elsewhere once positioning is set.
You could. Most founders don't. The value is: you get the positioning, voice, brand guide, 5 launch posts, and a custom GPT as concrete shippable artefacts, not a blank worksheet. The interview format pulls out answers faster than self-reflection.
It happens. Minor tweaks within 30 days of delivery are included free as one of the bonuses. Material pivots typically mean a fresh Brand Build at half price.
The Brand Build gives you the positioning, voice, 5 launch posts, and the custom GPT. The act of posting, building audience, and selling is yours. For ongoing content support after launch, add the Content Engine retainer ($1,997 per month) once you have rhythm.
Brand strategists produce decks. This produces shippable artefacts: voice prompt, custom GPT, brand guide, 5 posts, competitor positioning map, audience personas. One round of revisions. One week turnaround. $997 at founder pricing. If you need pricing architecture, GTM strategy, or org design, hire the strategist.
Book a free 20-minute call. Tell us what you're building. We'll tell you honestly if The Brand Build is the right offer for your stage.
Book Your Call