Founder of Syxo. Developer of The Voice Build methodology. UK-based marketing professional with 17 years of experience including senior in-house roles in MedTech. Since early 2026, has shipped 30+ voice system builds to solopreneurs, B2B founders, course creators, and regulated practitioners across the UK, US, and EU.
I'm Kerry Dixon — founder of Syxo and developer of The Voice Build methodology. I started Syxo in early 2026 after seventeen years in marketing including senior in-house roles at UK MedTech businesses. I write about AI marketing infrastructure for solopreneurs and founders because most of the advice in market is either too generic to action or too template-driven to maintain voice fidelity. The Voice Build is the methodology I developed to solve that gap.
Day-to-day I split time between two things. Head of Marketing in MedTech: the work that funds everything else and keeps me close to how complex regulated industries actually communicate. Syxo: voice system builds, the writing on syxoai.com, and ongoing methodology development. Available 8:00-8:30am and 7:00-8:30pm UK time. Everything else is on autopilot — including this site, which runs as a content cluster of 50+ pages produced through the same voice infrastructure methodology I sell.
Honest disclosure matters because it makes everything else more credible.
I am not a lawyer, accountant, financial adviser, or registered therapist. When I write about marketing for those professions, I am writing about the marketing problem, not the underlying professional work. The voice infrastructure I build encodes regulatory banned patterns into AI tools; it does not give legal, accounting, financial, or clinical advice. Regulated practitioners remain responsible for their own compliance and should rely on their own professional judgement.
I am not a developer. The Syxo site, voice prompts, and AI integrations were built using standard tools (HTML/CSS, ChatGPT, Claude, Custom GPTs, Claude Projects). I do not write production-grade code or build SaaS platforms. When I write about AI tools, I am writing as an experienced user, not as a tools developer.
I am not based in the US. My UK perspective informs the writing on this site; American buyers should adjust where US-specific context matters (state real estate rules, SEC nuances, US ghostwriter market dynamics). I have shipped builds to US clients but I do not pretend to expertise on US-domestic marketing dynamics where they diverge from UK markets.
The Voice Build is the methodology I developed across 2025-2026 by analysing patterns in how I — and then how clients — actually write versus how generic AI produces content. The methodology centres on five structural sections of a voice prompt: voice essence, mechanical rules, banned words, tone-by-context matrix, signature moves. The full methodology is documented in the complete guide to AI voice prompts.
What's distinctive about The Voice Build versus generic "brand voice document" approaches: structural rigour over descriptive adjectives. Most brand voice documents describe a voice in adjectives ("conversational, professional, warm"). The Voice Build encodes a voice in measurable rules (sentence length range with specific numbers, named signature moves with worked examples, banned words with specific entries) that AI tools can follow mechanically. The output is a 500-800 word voice prompt that runs in ChatGPT Custom GPT, Claude Project, Gemini Gem, or any AI tool accepting a system prompt.
The methodology has been tested across 30+ shipped builds since early 2026, refined through observational data on what produces 70-85% voice match on first draft versus what produces drift. The methodology continues to evolve; quarterly methodology updates appear on this site as new patterns emerge.
The Syxo blog and guide cluster covers AI marketing for solopreneurs, founders, regulated practitioners, and content creators. The cluster is structured around four pillar guides plus 46 supporting pages. I wrote every page on the cluster personally — none of it is AI-generated without my editorial direction, and none of it is ghostwritten by anyone else. The pages are produced through the same voice infrastructure methodology I sell, which is the most honest possible demonstration that the methodology works.
I write specifically about the gap between generic AI content advice and the realities solopreneurs face: limited time, limited budget, single-role compression, sector regulatory constraints. Most AI marketing advice is calibrated for marketing teams of 5-20. I write for the one-person operator who is the founder, the marketer, and the service deliverer simultaneously.
Specific numbers appear throughout the cluster (70-85% voice match, 30+ builds, £497-997 pricing, etc.). The methodology disclosure on syxoai.com/methodology explains where each category of claim comes from: observational data from Syxo builds, public regulatory sources, industry survey data, or my professional judgement informed by 17 years in marketing.
Where I cite specific external sources — ICO guidance, FCA Handbook, SRA Code of Conduct, NAR Code of Ethics, LinkedIn algorithm announcements — the source is linked. Where I cite observational data from Syxo's own builds, the source is named ("across 30+ voice builds shipped"). Where I make professional-judgement claims, the language hedges accordingly ("typically", "in our observation", "most operators we work with"). I try to be careful about this; if you spot a claim that reads as too confident without sourcing, that's a flag I'd want to know about.
I built Syxo because the gap between expensive ghostwriters (£3-8k per month) and generic AI content (£20 per month producing forgettable output) was structurally large and structurally addressable. Most solopreneurs I knew were paying for one of those two paths and unhappy with the result. Voice infrastructure — a one-time investment producing a portable asset — solved the gap. The methodology was the missing piece; the business was the obvious second step.
The pricing reflects this: £497 founder pricing for the voice system, £997 standard, both one-time. The price is deliberately below the ghostwriter monthly rate so the buyer faces a clear comparison: pay £497-997 once for an asset I own, or pay £36-72k per year for a service that ends when I stop paying. Most solopreneurs choose the asset.
Direct contact: email Kerry at hello@syxoai.com or via LinkedIn at linkedin.com/in/kerrydixon. Available UK time 8:00-8:30am and 7:00-8:30pm. Service enquiries via the DFY Voice System page or book a call.
I read every email. Reply time is typically within UK business day. For service buyers, the first conversation is normally a written exchange via DM or email rather than a discovery call — I prefer to demonstrate value before scheduling synchronous time. The free written audit is the first step for most buyers.
The methodology I developed across 30+ shipped builds, packaged as a done-for-you service. £497 founder pricing (plus VAT for UK VAT-registered buyers). Delivered in 2-3 working days. Voice prompt, Custom GPT, Claude Project, hook library, profile rewrite, and 5 sample posts.
See The Voice Build